Pinterest Assignment

Name(s):Brianna McDonald                                                               Date: Dec. 15, 2015               

What can you say about your most favorite item?

Essential Question(s): What is your favorite advertisement and why? Have you ever thought about what companies have to put into an advertisement to make you interest in their products?

Standard(s):  E.9.5.12 Identify the various marketing techniques: • advertising

Lesson Objective(s):  Students will learn about the different techniques of marketing in advertising while creating their own advertisement about their favorite item.

Overview:  The purpose of this assignment is to learn about the different marketing techniques in advertising and to learn what goes into an advertisement to incorporate iPads into Project Based Learning. In class, you have been learning about marketing, supply and demand, and advertising. Your assignment is to create an advertisement using any iPad app you find for any object about all of the elements you have learned about. All of the links you will need are located on the Pinterest board labeled Educational Technology Fall 2015.

Assignment: 

1.      For this assignment, you will need a Pinterest account. If you do not have one, you may create one on www.pinterest.com. If you already have an account log on, and Follow my board that has the title Educational Technology Fall 2015.

2.      On this board are twenty links about technique in advertising and making an effective advertisement for your audience. You will need to create research from these links for your project. Your advertisement should follow these guidelines and popular formats. You may use iPad apps to take notes when researching.

3.      After you collect your research, you will use the information found to create an advertisement. You may create a flyer, commercial, or anything else creative you can think of. NO POWERPOINTS! If you do a commercial, make sure it is not longer than one minute. (If it is too long, you may lose the focus of your audience.) Located below are the rubrics you will follow and a list of apps that may be helpful in your process. (The rubric has sections that may not apply to you.)

Note: Remember that this is an INDIVIDUAL project. You may not work with a partner or copy someone else’s work. In order to be successful on your advertisement, make sure you check the rubric for everything you need. If creating a flyer, make sure your image(s) match your description and don’t overwhelm the whole thing. If creating a commercial, please incorporate your item in a way that is creative and unique.

4.      When you are finished with your assignment, you will upload it to the drop box located on Angel by the due date.

Advertisement Rubric

CATEGORY	4	3	2	1
Presentation	Well-rehearsed with smooth delivery that holds audience attention. Very organized. Fonts are used effectively and creatively.	Rehearsed with fairly smooth delivery that holds audience attention most of the time. Organized, Used different fonts but not cohesive.	Delivery not smooth, but able to maintain interest of the audience most of the time. Not organized. Very hard to read; font’s not cohesive.	Delivery not smooth and audience attention often lost. Very unorganized. Unreadable.
Mechanics	No misspellings or grammatical errors. Very good flow during commercial.	Three or fewer misspellings and/or mechanical errors. Three or few flow mistakes during commercial.	Four misspellings and/or grammatical errors. Four grammatical mistakes during the commercial.	More than 4 errors in spelling or grammar. More than four grammatical mistakes in commercial; flow hard to follow.
Content	Covers topic in-depth with details and examples. Subject knowledge is excellent.	Includes essential knowledge about the topic. Subject knowledge appears to be good.	Includes essential information about the topic but there are 1-2 factual errors.	Content is minimal OR there are several factual errors.
Requirements	All requirements are met and exceeded.	All requirements are met.	One requirement was not completely met.	More than one requirement was not completely met.
Attractiveness	Makes excellent use of font, color, graphics, effects, etc. to enhance the presentation.	Makes good use of font, color, graphics, effects, etc. to enhance to presentation.	Makes use of font, color, graphics, effects, etc. but occasionally these detract from the presentation content.	Use of font, color, graphics, effects etc. but these often distract from the presentation content.
Originality	Product shows a large amount of original thought. Ideas are creative and inventive.	Product shows some original thought. Work shows new ideas and insights.	There is little evidence of original thinking. May have taken ideas from other advertisements.	Uses other people's ideas or another advertisement. No originality shown.

IPad apps that may help you during this process:

·         The most natural digital handwriting experience on iPad, Penultimate gives you the convenience and feel of writing on paper with the added power and availability of Evernote. Take notes in class or a meeting, journal your thoughts, or outline your next big idea -- in the office, on the go, or at home on the sofa.

·         Evernote is an easy-to-use, free app that helps you remember everything across all of the devices you use. Stay organized, save your ideas and improve productivity. Evernote lets you take notes, capture photos, create to-do lists, record voice reminders--and makes these notes completely searchable, whether you are at home, at work, or on the go.

·         Great for work. Great for school. Popplet is a platform for your ideas. Popplet's super simple interface allows you to move at the speed of your thoughts. With Popplet you can capture your ideas, sort them visually, and collaborate with others in real time, quickly and easily!

·         Explain Everything is an easy-to-use design, screen-casting, and interactive whiteboard tool that lets you annotate, animate, narrate, import, and export almost anything to and from almost anywhere

·         Tellagami is a mobile app that lets you create and share a quick animated video called a Gami.

·          PosterMaker is a way to design real, printable posters, flyers, and signs uing your iPhone or iPad. This app saves all creations as PDFs. (Cost $4.99)

Examples of effective advertisements:

 The Hump Day Commerical

 AND 1

   Nike Shoes  Reese’s Candy